An airport traveler in Paris. Photo by Unsplash+
We know you have much to consider as a destination marketer or tourism business owner. There are so many channels and platforms. How can you best reach travelers? Where should you spend your destination marketing or tourism marketing budget?
Our Readers Are Frequent Travelers
At Go World Travel Magazine, our readers are frequent world travelers who are actively researching, planning, and booking their next trip.
For more than a decade, we’ve been sharing insight and travel tips on destinations worldwide. Through our platforms, we reach more than one million travelers each month.
Go World Travel Magazine focuses on travel and tourism, attracting a specific audience interested in travel experiences, destinations, and cultural insights. This targeted readership aligns well with the goals of a DMO looking to promote a destination.
Travel is important to our audience; they spend a significant portion of their income on vacations and travel.
Our readership is a perfect fit for your destination marketing organization. We partner with destination marketing organizations, tour operators, hotels and resorts and many others in the tourism industry.
We’ve worked with clients in more than 22 countries, and we’d love to help you promote your destination or brand to our audience of frequent travelers. Whether your budget is large or small, we have advertising options that will work for you.
1. Sponsored Content (Native Articles)
One of the best ways to share your message with our audience is with a sponsored post or series of sponsored posts.
A sponsored post is an article written in an engaging, authentic manner that showcases your brand while providing valuable information to the reader. Readers respond to well-written sponsored posts that offer authentic information they can use.
Sponsored content is integrated into our site content, providing a seamless experience for viewers. This can increase engagement and the likelihood that viewers will view your content and book travel.
Sponsored posts on GoWorldTravel.com start at just $495. We also offer native advertising content packages, which provide multiple sponsored posts, as well as social media and newsletter promotion. Contact us to learn more on how we can help your organization.
After you’ve placed your sponsored post, we can promote it to reach more audiences on social media.
Our social media audiences are made up of frequent travelers who not only view travel content, but book travel. We have a loyal and engaged following. This community regularly interacts with our content, creating a more vibrant and active environment for marketing campaigns. Engaged followers are more likely to share, comment, and act on the content they see.
We can share your message on Facebook, Instagram, Twitter, Pinterest, Flipboard, and more. Social media promotion is an add-on to your sponsored post, starting at $275 per post. Ask us about our full-featured campaigns.
3. Work with Our Travel Influencers
Our travel journalists, bloggers, and influences are skilled storytellers who can craft compelling narratives about a destination. They can highlight unique aspects, local culture, hidden gems, and experiences in an engaging way. Their storytelling can captivate an audience and make a destination more appealing.
Our travel journalists and influencers already have a dedicated following that trusts their opinions and recommendations. Our audience is specifically interested in travel content, making it highly relevant for DMOs. Leveraging their established reach can help you connect with a wider, yet targeted, audience.
Promoting content in our travel magazine’s email newsletter can benefit Destination Marketing Organizations (DMOs). Here’s why:
1. We have a Targeted and Engaged Audience
Your email newsletter subscribers are a highly targeted group who have actively chosen to receive travel-related content. They are likely interested in discovering new destinations, travel tips, and experiences, making them an ideal audience for DMOs.
2. Communicate Directly with Our Readers
Our newsletters provide a direct line of communication to potential travelers. Each newsletter is delivered straight to the subscriber’s inbox. This direct approach increases the likelihood that the content will be seen and engaged with.
4. Establish Trust and Credibility
GoWorldTravel.com is a trusted source of travel information and recommendations. We lend credibility and authority to your promoted destination by featuring your content in our newsletter. Subscribers are more likely to trust and consider the content because it comes from a reputable source.
5. Content Variety and Flexibility
Our newsletters can accommodate various types of content, including articles, images, videos, special offers, and calls to action. This flexibility allows you to showcase your destination in diverse and engaging ways, whether through a captivating story, a stunning photo gallery, or a promotional offer.
We have a rich article archive sorted by destination. Sponsor the destination page for your own destination.
6. Run Short-Form Video on GoWorldTravel.com
Running a sponsored video on Go World Travel Magazine can be an effective strategy for a Destination Marketing Organization (DMO) for several reasons:
Enhanced Engagement: Video content is more engaging than text or static images. A well-produced video can capture the attention of potential travelers, showcase the destination’s unique features, and inspire viewers to visit.
A sponsored video allows you to tell a compelling story about your destination, highlighting its culture, attractions, and unique selling points. This can help build the destination’s brand and image in the minds of potential travelers.
7. In-Content Advertising
For more information on what we offer, view our advertising page here. We look forward to helping you promote your brand, whether you want to promote a destination, have a new travel product or something else. We’re here to help you succeed.
Contact us to get started. We look forward to partnering with you!
Also, visit our travel marketing blog for tips on travel promotion here.
Author Bio: Sandy Page is a life-long adventurer. In her free time, she reads and consumes copious amounts of hot beverages.
Go World Travel Magazine is a digital magazine for world travelers. Our editorial content is produced by a dedicated team of travel journalists who know the regions they cover. We cover travel in more than 90 countries.
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