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Leading vacation membership and travel company Travel + Leisure Co. has just announced its latest acquisition of of of Australia and New Zealand’s largest vacation clubs, Accor Vacation Club.
Accor Vacation Club is based in Australia, New Zealand, and Indonesia with nearly 30,000 club members and 24 club resorts across all three countries. Travel + Leisure Co. will begin integrating this brand into its business structure and is now responsible for the club’s development and marketing.
As a part of the agreement, Travel + Leisure Co. can expand its offerings, such as clubs and products, using the Accor Vacation Club brand in places like Asia Pacific, the Middle East, Africa, and Turkey.
As it stands, Travel + Leisure Co. now has more than 100,000 members and 77 resorts across its portfolio of brands.
President and Managing Director of International Operations for Travel + Leisure Co. Barry Robinson was excited to discuss the news:
“These markets are all large consumer markets with incredible growth potential, and Accor’s portfolio of hotel and resort brands are already well-known and highly regarded by travellers in these regions, making them logical places for the future expansion of the Accor Vacation Club business.”
Robinson added:
“Our intention is to grow the brand in the various markets where we are licensed and expand in the markets Accor Vacation Club is already operating in. We are excited to have the opportunity to build on the 24-year legacy of Accor Vacation Club and, as the world’s leader in vacation ownership, we have the knowledge to grow Accor Vacation Club while conveying its unique propositions and delivering the elevated guest experiences the business is renowned for”
This acquisition will allow Travel + Leisure Co. to continue expanding its vacation ownership offerings by utilizing its family of beloved brands like Wyndham, Sports Illustrated, and Margaritaville.
Accor Vacation Club’s current CEO, Craig Wood, will continue managing the day-to-day operations of the club and will report to Robinson.
Wood was also happy to discuss this development:
“At Accor Vacation Club, we have a team that is passionate about the brand and product and are excited about this change. We look forward to seeing the Accor Vacation Club brand grow and continue to deliver great outcomes for club members with guidance from Travel + Leisure Co.”
For more information on Travel + Leisure Co. or Accor Vacation Club, please visit Travel + Leisure’s official website or Accor Vacation Club’s official website.
