Global leader in vacation ownership exchange, RCI, is celebrating its 50th anniversary today. RCI truly transformed the timeshare industry by becoming the first vacation exchange platform. To celebrate this exciting milestone, the company is rolling out “RCI 50” branding with a dedicated website. The company is also offering travel deals to its 3.5 million members across the globe on 50,000+ getaways.

RCI is celebrating the past and looking towards the future. The company will feature an interactive timeline, a commemorative history video, member and affiliate testimonials, and travel deals to a digital issue of RCI Magazine. They can also be accessed by visiting www.RCI.com/50.

“We are so proud to celebrate the 50th anniversary of RCI in 2024. As the pioneer of vacation exchange, RCI has continually evolved to meet members where they are and support our affiliates throughout the years,” said Paul Mulcahy, managing director for RCI North America. “As we head into our sixth decade, we promise even more – more benefits, flexibility, value, and travel opportunities. Here’s to another 50 years of going more places together!”

RCI introduced the idea of vacation exchange in 1974, giving timeshare owners the chance to “deposit” their weeks or points in exchange for a vacation at a different resort within the company’s network. This travel flexibility made vacation ownership more appealing and accessible to a wider range of individuals and as such, helped the industry to grow.

Since its beginnings, RCI has introduced numerous other travel products and services, becoming the ultimate travel planning resource for members and their affiliates. RCI now offers a flexible currency for members to book stays at over 600,000 resorts and hotels worldwide, plus some other great travel benefits.

Some of the most notable RCI 50th Anniversary milestone numbers include:

  • Facilitated travel for approximately 250 million people
  • Hosted around 62 million exchanges on its platform
  • Built a member base of 3.5 million travelers
  • Brought in 4,100+ resorts across 110 countries to its network of affiliated resorts

Learn more about RCI and their many travel services by visiting the company’s website.